COTEGORY
Commercial
CLIENT
GUESS
Doing Less, Somehow
Shot on 16mm and directed by Caio Silva, Doing Less, Somehow follows an escape from rain-soaked Milan to the slower rhythm of summer around Lake Como. Created for GUESS’s summer collection.
EXCIT created a blue bird and integrated it into the live-action footage, alongside cleanup across several scenes. We also built a surreal sequence featuring a model reclining on an oversized umbrella, using duplication to expand the scene.
Another key sequence follows an elaborate chain reaction in one continuous shot, ending with sprinkles landing on her ice cream.
Credits
Director: Caio Silva
DOP: Jan Roelfs
Production Company: Bad Flavor
Production Company: Julian Pattinama Productions
Production: Courage Studio
VFX Production: EXCIT
VFX Supervisor: Sem Leuven
VFX Artist: Olivier Bink
VFX Support: Nino Mastwijk
VFX Post Supervision: Full Circle Amsterdam
Graphic Design: Segraphy
service
CGI · Compositing · Cleanup · VFX supervision