GUESS

GUESS

Y26

Y26

COTEGORY

Commercial

CLIENT

GUESS

Doing Less, Somehow

Shot on 16mm and directed by Caio Silva, Doing Less, Somehow follows an escape from rain-soaked Milan to the slower rhythm of summer around Lake Como. Created for GUESS’s summer collection.

EXCIT created a blue bird and integrated it into the live-action footage, alongside cleanup across several scenes. We also built a surreal sequence featuring a model reclining on an oversized umbrella, using duplication to expand the scene.

Another key sequence follows an elaborate chain reaction in one continuous shot, ending with sprinkles landing on her ice cream.

Credits

Director: Caio Silva

DOP: Jan Roelfs

Production Company: Bad Flavor

Production Company: Julian Pattinama Productions

Production: Courage Studio

VFX Production: EXCIT

VFX Supervisor: Sem Leuven

VFX Artist: Olivier Bink

VFX Support: Nino Mastwijk

VFX Post Supervision: Full Circle Amsterdam

Graphic Design: Segraphy

service

CGI · Compositing · Cleanup · VFX supervision

Selected VFX shots
BEFOREAFTER